What looks like an ordinary toy to us is so much bigger. Only we don’t always see it. We can’t always see the wonder it can bring to a child. The magical things that they can imagine and do. And the only ones who can see how big a gift truly is are the kids.

So, let’s come together and give kids in need something big this Christmas. Bigger than any of us could ever imagine.

Every child should
feel the joy of
receiving a gift on Christmas morning.

This is the goal that Red Express was founded on 15 years ago. And knowing that some children would not experience that heartwarming moment is something that we want to change. In giving them a present, we also know that we can give a greater gift — the gift of joy. By contributing to CUPS Child Development Centre through Red Express, we fulfill the wish of kids who dream of a shiny new toy for Christmas. We partner with Castle Toys to purchase these toys for CUPS and we feel that the warmth that comes from giving and receiving is the biggest gift imaginable. The gift is the feeling.

"Because a toy is always better than a card."

— Tyler Chisholm, Founder of Red Express / CEO of clearmotive Marketing Group

Proud Supporters

How Can I Donate?

When you give the gift of a child’s smile on Christmas morning, you get to enjoy the feeling of knowing you made a difference.

This year, we’re introducing something special to thank you for your generosity! Of course, donations of all sizes are welcomed.

If one of the packages below interests you, simply donate within one of the tiers listed below to claim your gifts.

The North Star

Give $3,500 or more and receive

A keynote speech (The Curious Leader) that can be delivered by Tyler Chisholm for your team any time in 2025

A private tour of CUPS’ new facilities and audience with their team, including their new Executive Director

Attendance on toy drop-off day with refreshments and opportunity to meet the kids

Guest spot on Tyler’s podcast, They Just Get It or Collisions YYC

The Merry Maker

Give $1,500 - $3,499 and receive

A private tour of CUPS’ new facilities and audience with their team, including their new Executive Director

Attendance on toy drop-off day with refreshments and opportunity to meet the kids

Guest spot on Tyler’s podcast, They Just Get It or Collisions YYC

Santa’s Helper

Give $500 - $1,499 and receive

Attendance on toy drop-off day with refreshments and opportunity to meet the kids